The Data Cloud for all your data workloads
Snowflake is the leading cloud data platform offering data warehousing, data lakes, data engineering, and data sharing capabilities. Known for its unique architecture that separates storage and compute, enabling near-unlimited scalability and concurrency.
Best for: Organizations needing a scalable, low-maintenance cloud data warehouse with strong governance
Key Features
- ✓Separate storage and compute
- ✓Near-zero maintenance
- ✓Cross-cloud data sharing
- ✓Time travel & cloning
- ✓Native semi-structured data support
Integrations
FivetrandbtLookerTableauSigmaAirbyte
Pricing: Usage-based pricing, from $2/credit
Serverless, highly scalable data warehouse
BigQuery is Google Cloud's fully managed, serverless data warehouse with built-in machine learning, geospatial analysis, and business intelligence. Processes petabytes of data with standard SQL and requires no infrastructure management.
Best for: Google Cloud users and teams wanting serverless analytics with built-in ML capabilities
Key Features
- ✓Serverless architecture
- ✓Built-in ML with BigQuery ML
- ✓Real-time analytics
- ✓Geospatial analysis
- ✓Federated queries
Integrations
LookerData StudioFivetrandbtDataformAirbyte
Pricing: Free tier available, $5/TB queried + storage costs
Unified analytics platform for data and AI
Databricks is a unified data analytics platform built on Apache Spark, combining data engineering, data science, and machine learning. The lakehouse architecture unifies data warehouses and data lakes for all analytics workloads.
Best for: Data teams needing unified platform for engineering, analytics, and machine learning
Key Features
- ✓Lakehouse architecture
- ✓Unity Catalog for governance
- ✓Delta Lake for reliability
- ✓MLflow for ML lifecycle
- ✓Collaborative notebooks
Integrations
FivetrandbtTableauPower BIAirbyteInformatica
Pricing: Usage-based, from $0.07/DBU
Modern BI and embedded analytics
Looker is an enterprise BI platform with a unique modeling layer (LookML) that creates a single source of truth for metrics. Now part of Google Cloud, it excels at governed self-service analytics and embedded analytics.
Best for: Enterprise teams wanting governed, consistent metrics with strong embedding capabilities
Key Features
- ✓LookML semantic layer
- ✓In-database architecture
- ✓Embedded analytics
- ✓Git-based version control
- ✓API-first design
Integrations
SnowflakeBigQueryRedshiftDatabricksSlackSalesforce
Pricing: Contact for pricing
Visual analytics for everyone
Tableau is the world's leading visual analytics platform, enabling anyone to explore, analyze, and share data insights. Known for its intuitive drag-and-drop interface and beautiful visualizations that make data accessible to all skill levels.
Best for: Organizations wanting intuitive, powerful visualizations accessible to business users
Key Features
- ✓Drag-and-drop visualization
- ✓Natural language queries
- ✓Live and extract connections
- ✓Tableau Prep for data prep
- ✓Mobile-native dashboards
Integrations
SnowflakeBigQuerySalesforceAWSAzureGoogle Sheets
Pricing: From $15/user/month (Viewer) to $75/user/month (Creator)
Fast analytics with the friendly UX
Metabase is an open-source business intelligence tool that makes it easy for anyone to ask questions about data. Simple enough for non-technical users yet powerful enough for data teams, with a generous free tier.
Best for: Teams wanting accessible BI without enterprise complexity or cost
Key Features
- ✓No-code query builder
- ✓SQL editor for power users
- ✓Automatic data modeling
- ✓Embeddable dashboards
- ✓Self-hosted or cloud
Integrations
PostgreSQLMySQLSnowflakeBigQueryRedshiftMongoDB
Pricing: Free (open-source), Pro from $85/month
Transform data in your warehouse
dbt is the standard for data transformation, enabling analytics engineers to transform data using SQL SELECT statements. It brings software engineering practices like version control, testing, and documentation to analytics workflows.
Best for: Analytics engineers wanting to apply software engineering best practices to data transformation
Key Features
- ✓SQL-based transformations
- ✓Built-in testing framework
- ✓Auto-generated documentation
- ✓Git-based version control
- ✓Modular, reusable models
Integrations
SnowflakeBigQueryDatabricksRedshiftFivetranLooker
Pricing: dbt Core free, dbt Cloud from $100/month
Fivetran is the leading automated data integration platform, offering 300+ pre-built connectors that sync data to your warehouse with zero maintenance. Set up in minutes and never worry about pipeline maintenance again.
Best for: Teams wanting reliable, zero-maintenance data pipelines from any source
Key Features
- ✓300+ pre-built connectors
- ✓Automated schema migrations
- ✓Incremental updates
- ✓Zero maintenance
- ✓SOC 2 & HIPAA compliant
Integrations
SnowflakeBigQueryDatabricksRedshiftdbtLooker
Pricing: Usage-based, from $1/MAR (Monthly Active Row)
Open-source data integration
Airbyte is the open-source data integration platform with 300+ connectors. Self-host for free or use their cloud offering. The fastest-growing data integration platform with a vibrant community building new connectors.
Best for: Teams wanting open-source data integration with flexibility to self-host or customize
Key Features
- ✓300+ connectors
- ✓Custom connector builder
- ✓Self-hosted option
- ✓Incremental syncs
- ✓Change data capture
Integrations
SnowflakeBigQueryDatabricksPostgreSQLdbtKafka
Pricing: Free (self-hosted), Cloud from $0.15/credit
Reverse ETL for operational analytics
Census is the leading reverse ETL platform that syncs data from your warehouse to 150+ business tools. Activate your data by sending customer segments, metrics, and models to sales, marketing, and support tools.
Best for: Teams wanting to operationalize warehouse data by syncing to business tools
Key Features
- ✓150+ destination connectors
- ✓Audience segmentation
- ✓Field mapping & transformations
- ✓Sync monitoring & alerts
- ✓dbt integration
Integrations
SnowflakeBigQueryDatabricksSalesforceHubSpotBraze
Pricing: Free tier available, paid from $300/month