Product analytics for the digital era
Amplitude is a leading product analytics platform that helps teams understand user behavior, optimize conversion funnels, and drive product-led growth. Known for its powerful behavioral cohorts, retention analysis, and experimentation capabilities.
Best for: Product-led growth companies needing sophisticated behavioral analysis
Key Features
- ✓Behavioral cohorts & segmentation
- ✓Funnel & retention analysis
- ✓User journey mapping
- ✓Built-in A/B testing
- ✓Real-time analytics
Integrations
SegmentSalesforceSlackJiraFigmaBraze
Pricing: Free plan available, paid from $49/month
Powerful self-serve product analytics
Mixpanel provides self-serve product analytics focused on conversion, retention, and engagement. Trusted by over 8,000 companies for its ease of use, real-time data, and powerful segmentation capabilities.
Best for: Teams wanting quick setup and self-serve analytics without heavy IT involvement
Key Features
- ✓Event-based tracking
- ✓User profiles & timelines
- ✓Funnel analysis
- ✓Retention reports
- ✓Group analytics
Integrations
SegmentZapierSlackSalesforceIterableBraze
Pricing: Free plan available, paid from $28/month
Open-source product analytics
PostHog is an all-in-one, open-source product analytics platform that includes analytics, session replay, feature flags, and experimentation. Self-host or use their cloud—you own your data either way.
Best for: Engineering-first teams wanting data ownership and all-in-one platform
Key Features
- ✓Product analytics
- ✓Session replay
- ✓Feature flags
- ✓A/B testing
- ✓Self-hosting option
Integrations
SegmentRudderStackZapierSlackSentry
Pricing: Free plan available, paid from $0.000248/event
Automatically capture every user action
Heap automatically captures every user interaction on your website or app without manual event tracking. Retroactive analysis lets you define events after data collection, making it easy to explore new questions.
Best for: Teams wanting automatic tracking without engineering instrumentation
Key Features
- ✓Automatic event capture
- ✓Retroactive analysis
- ✓Session replay
- ✓User journey analysis
- ✓Data science tools
Integrations
SalesforceMarketoOptimizelySegmentZapier
Pricing: Free plan available, contact for pricing
Next generation of Google Analytics
GA4 is Google's latest analytics platform built for the future of measurement. Event-based model, cross-platform tracking, privacy-focused, and integrated with Google's marketing tools.
Best for: Teams wanting free analytics with Google ecosystem integration
Key Features
- ✓Event-based measurement
- ✓Cross-platform tracking
- ✓Predictive analytics with AI
- ✓BigQuery integration
- ✓Privacy controls
Integrations
Google AdsGoogle Tag ManagerBigQueryFirebaseSearch Console
Pricing: Free (360 version available for enterprise)
Product experience platform
Pendo combines product analytics with in-app guidance, feedback collection, and roadmap planning. More than analytics—it's a complete product experience platform for understanding and guiding users.
Best for: Product teams wanting analytics plus user onboarding and guidance capabilities
Key Features
- ✓Product analytics
- ✓In-app guides & onboarding
- ✓User feedback & NPS
- ✓Product roadmap
- ✓Adoption tracking
Integrations
SalesforceSegmentSlackJiraZendeskGainsight
Pricing: Contact for pricing
See what your customers see
FullStory combines quantitative analytics with qualitative session replay. Watch real user sessions, automatically detect rage clicks and errors, and understand the 'why' behind user behavior.
Best for: Teams wanting to combine quantitative metrics with qualitative session insights
Key Features
- ✓Session replay
- ✓Funnel analysis
- ✓Heatmaps
- ✓Error detection
- ✓Conversion analytics
Integrations
SegmentSlackJiraZendeskOptimizelyLaunchDarkly
Pricing: Contact for pricing
Modern frontend monitoring and product analytics
LogRocket combines session replay with performance monitoring and analytics. Built for modern web apps, it captures everything users do and helps debug issues by replaying user sessions.
Best for: Engineering teams wanting debugging capabilities alongside product analytics
Key Features
- ✓Session replay
- ✓Performance monitoring
- ✓Error tracking
- ✓Product analytics
- ✓Network monitoring
Integrations
SentryDatadogSegmentSlackJiraGitHub
Pricing: Free plan available, paid from $99/month
Product analytics for B2B SaaS
June is designed specifically for B2B SaaS product teams. Auto-generates reports for activation, retention, and feature adoption. Beautiful reports that update automatically without manual configuration.
Best for: B2B SaaS teams wanting instant analytics without complex setup
Key Features
- ✓Auto-generated reports
- ✓Company-level analytics
- ✓Feature adoption tracking
- ✓Weekly email reports
- ✓Slack integration
Integrations
SegmentSlackZapierWebhooks
Pricing: Free plan available, paid from $99/month
Understand how users experience your site
Hotjar provides heatmaps, session recordings, and feedback tools to understand user behavior. Perfect complement to quantitative analytics—see where users click, scroll, and get stuck.
Best for: Teams wanting visual behavior insights and qualitative feedback alongside analytics
Key Features
- ✓Heatmaps
- ✓Session recordings
- ✓Surveys & feedback
- ✓Form analysis
- ✓User interviews recruitment
Integrations
SegmentGoogle AnalyticsOptimizelyZapierSlack
Pricing: Free plan available, paid from $39/month