Google Analytics 4

Next generation of Google Analytics

Free Enterprise AnalyticsFree (360 version available for enterprise)
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Quick Facts

Category
Free Enterprise Analytics
Pricing
Free (360 version available for enterprise)
Integrations
5+ apps
Best For
Teams wanting free analytics with Google ecosystem integration

About Google Analytics 4

GA4 is Google's latest analytics platform built for the future of measurement. Event-based model, cross-platform tracking, privacy-focused, and integrated with Google's marketing tools.

AI & Automation Readiness

How well does Google Analytics 4 work with AI agents and automation?

Automation Score1/5
○API Available
○Webhooks/Automation
✓Rich Integration Ecosystem
✓AI-Native Features

Key Features

✓Event-based measurement
✓Cross-platform tracking
✓Predictive analytics with AI
✓BigQuery integration
✓Privacy controls

Integrations

Google Analytics 4 connects with 5+ apps and services.

Google AdsGoogle Tag ManagerBigQueryFirebaseSearch Console

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Visit their website to learn more and sign up, or add it to your stack for comparison.

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