mParticle

Customer data platform for mobile and web

Customer Data PlatformCustom pricing (enterprise); free developer tier available
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Quick Facts

Category
Customer Data Platform
Pricing
Custom pricing (enterprise); free developer tier available
Integrations
7+ apps
Best For
Enterprises unifying and routing customer data across tools

About mParticle

mParticle is a customer data platform that collects, unifies, and routes customer data to downstream marketing and analytics tools. It is widely used for managing data pipelines across mobile and web apps.

AI & Automation Readiness

How well does mParticle work with AI agents and automation?

Automation Score1/5
○API Available
○Webhooks/Automation
✓Rich Integration Ecosystem
○AI-Native Features

Key Features

✓Data collection SDKs
✓Identity resolution
✓Audience segmentation
✓Data routing to 300+ integrations
✓Data quality & governance

Integrations

mParticle connects with 7+ apps and services.

BrazeIterableSnowflakeAmplitudeGoogle AnalyticsSalesforceAdobe

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Visit mParticleBrowse Messaging & Customer Data